Did you know that India is the second largest consumer of gold in the world? In recent decades, the average demand for gold in the country has increased to more than 800 tons. While one of the main reasons for this high demand remains to be our great love for this shiny metal, Indians are also known to buy gold for various celebrations. One of the major occasions to buy gold online is Akshaya Tritiya.

But why is this really considered an auspicious occasion to buy gold? Let’s look at some of the most popular reasons:

Infinite Wealth:

The term ‘Akshaya’ means ‘never diminishing’, as such,  buying gold on this date is considered to guarantee eternal wealth.

Alignment of the planets:

The sun - considered to be the lord of the moon and all other planets, shines the brightest on this day and Akshaya Tritiya marks the first reception of moon rays when it is reflecting the brightest of Sun’s light. Because it shines brighter on this day, it is considered beneficial for building new partnerships and for marriage.

The beginning of Satyug:

According to the Hindu scriptures, Akshaya Tritiya marks the beginning of the first phase - Satyug as the golden age. It is believed that Lord Krishna handed over a patra (vessel) to Draupadi on this day, which produced a lot of food for the Pandavas, who were living in exile.

The Descent of Ganga:

According to Hindu mythology, the river Ganga descends from Kailash parvat to Prithvi on this day. It is also believed that the goddess Annapurna was born on Akshaya Tritiya.

The joy of investing:

Akshaya Tritiya is considered an auspicious day by many to start new business ventures. People also believe that buying precious metals today brings happiness and prosperity in their lives.

Now that you know why shopping for gold is considered auspicious on Akshaya Tritiya, you may be wondering how you can buy gold on the day without stepping out of your house? At Kundan, we offer you the convenience to shop for gold in the comfort of your homes. From gold coins to bars, you can shop for your favourite Akshaya Tritiya gold designs online on our website.

Considering the current political and economic scenario, where the price of Rupee is not as strong as earlier, buying gold also works in favour of hedging your investment portfolio. You can expect gold prices to rise up in the coming months given the uncertainties that we are witnessing.

Shop gold for Akshaya Tritiya by taking a look at our exquisite collection of coins and bars. Our products are made with advanced world-class Swiss technology, wrapped in tamper-proof packaging, and gift-wrapped in an exclusive box.